The Fan Conference Tracks

The Fan Conference is fast approaching, taking place this September at the Tottenham Hotspur Stadium! As digital & tech innovation revolutionises sports marketing and sponsorship, join us to identify the untapped opportunities and re-directed revenue streams reshaping the business models of brands, rights holders and agencies.

Over 300 executive attendees will enjoy a new look content program, with 35 expert speakers split over three distinct content tracks; Influencer-Generated Content, Sponsorship Disruption and The Social Generation.

Content Storytelling
  • Engaging fans and changing perceptions through micro-influencer communities: the Fan Movement with FIFA
  • Learn how F1 overcame market saturation by leveraging new content, including “drive to survive” in partnership with Netflix
  • Understand how Everton FC‘s Angry Bird‘s activation captured the imagination of young fans
  • The Ocean Race identify their powerful new tech and storytelling techniques unleashing innovative new viewing experiences
  • Formula E unpack the digital experiences levelling the playing field with traditional motorsports competitors
  • Budweiser, COPA90 and Visa discuss how brands have utilised storytelling in soccer to re-calibrate the culture of women’s sport
Sponsorship Disruption
  • Learn how The FA built brand stories, new audiences & boosted engagement through women’s soccer
  • AELTC discuss in depth the strategy behind their groundbreaking Oppo partnership
  • Rakuten, New Era and Beko identify top sponsorship models by ROI and forecast the future of sports sponsorship
  • Twitch and Riot games unpack the budget & credibility essential to sponsors exploiting unrealised profit potential within esports
  • Twitch, Pringles and Riot Games unpack the budget & credibility essential to sponsors exploiting unrealised profit potential within esports
  • England Netball, Arsenal and ParkrunVitality explore their sponsorship strategy
The Social Generation
  • Learn how the NFL, MLB and MLS are successfully leveraging social to invade and conquer international markets
  • The Olympic Channel offer an in depth look into their Tokyo 2020 digital and social strategy
  • The ICC Cricket World Cup identify the social tactics that supercharged engagement, delivering a compelling event legacy
  • Hashtag United & ArsenalFanTV talk about what traditional broadcasters get horribly wrong on social and how to put it right
  • A closer look at KSI v Joe Weller: OP Talent Management identify key learnings for attracting social influencer audiences
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